When John Hall and Company is hired to sell your land, our goal is simple. We endeavor to command the highest possible return on your investment by marketing to a class of buyers willing to pay a premium for the time, effort, and stewardship you have poured into your property.
Selling land is our passion. We don’t see it as a job as much as a calling and serving our clients is our reward. As a 4th generation land owner my values and love for the land were shaped from my great grandfathers on down. One farmed cotton and owned a gin in North Alabama and the other bought acreage for his timber and cattle operations in Montgomery County. My father grew up on these properties, taught his boys to hunt, and our passion was fueled from lessons learned through conservation. My father started our company 35 years ago upon the foundations of INTEGRITY, SERVICE, and PRACTICING THE GOLDEN RULE. As such we only hire specialists whose passion reflects our own and who adhere to the core values he outlined so many years ago.
The experience gleaned from 35 years in the business, years of good will from building relationships, and first-hand understanding of all types of land transactions in Alabama ultimately give you, the land owner a significant advantage. We sell hunting plantations, timber investments, AG and cattle land, conservation easements, mini farms, and all types of land investments.
Selling Hunting Land:
The Company and Broker you decide to hire is the most important decision you’ll make after deciding to sell. In an overcrowded industry where corporate land companies have moved in and hired weekend warriors or anyone willing to get a real estate license, the industry has lost its heart and soul. You deserve a specialist with local market knowledge, technological marketing expertise, experience, and the information on hand to maximize your investment. You deserve the difference that results from using John Hall & Company.
There are a host of influences that can affect your property’s market value. Some you can control some you cannot. You may not be able to choose the timing or what pine pulp wood is selling for but make no mistake about it the broker who sells your land will make a difference in your net profit whether you are in a bear or a bull market.
At John Hall and Company we understand the significance the power of information will have on your net profit. When it comes to serving our clients, we have an intimate familiarity in the markets we serve because we put boots on the ground. We understand there are outliers and characteristics of certain properties that are rarely taken into account by most brokers and appraisers. There are certain areas where we find micro markets within the same county allowing us to justify a much higher bare land value than a property that is located fairly close by. It may be due to their better soils which produce better food sources and ultimately bigger wildlife. Certain areas may have been influenced by an institution like the bird dog field trials in Union Springs. Over time the field trials attracted a wealthy clientele of purchasers willing to pay a premium in this coveted area. A seller may own a smaller hunting tract surrounded by predominantly larger landowners who typically manage their plantations for trophy wildlife. Are you taking into account higher building costs and permitting issues associated with building a lake when assessing its worth? How will the new timber mills coming online effect the value of on your timber?
Whatever the case may be we can often identify these outliers and justify a command a higher price when we evaluate your property.
We have an incredible database of comparable sales we collect from the transactions we have sold, our relationships with appraisers, and the institutions that finance land. Being informed gives us the advantage when negotiating a price because we can justify it.
The biggest tool in our arsenal is our holistic marketing plan we have implemented to help identify and target our buyers. Quite simply, our strategic reach is second to none. We are continually educating ourselves in order to remain on the cutting edge because marketing in this day and age is constantly evolving. After engineering a personalized brochure of our client’s land we advertise the listing on a host of aggregator websites. This provides us the opportunity to expose your land on a local, regional, and national level. We utilize social media campaigns, Search Engine Optimization, create videos through our drone footage, and attract potential buyers through interactive mapping software. Newly listed properties are blasted out by reaching thousands upon thousands of past and potential clients. Every land broker and residential agent in the state receives a copy of the marketing brochure and they are encouraged to bring all offers.
To those of us who love the land, we understand the value of investing in hunting land is more than financial. Memories made while passing down your values through hunting and good stewardship cannot be measured in dollars and cents. The safety and security of knowing your family has a place to go during uncertain times is impossible to quantify. We know that during the time you own your property it’s almost inevitable that you will put more money in the land than it can produce. The financial that can result from investing in a hunting plantation is realized when the land is sold.
There are a host of influences that can affect your property’s market value. Some you can control some you cannot. You may not be able to choose the timing or what pine pulp wood is selling for but make no mistake about it the broker who sells your land will make a difference in your net profit whether you are in a bear or a bull market. When it comes time to selling your land, you can trust our team to guide you from the initial assessment through closing. I welcome you to take advantage of our knowledge and unique skill set in order to maximize your investment.
-Pete Hall, ALC